USPTO May Not Deny Trademark Registration Even if Mark is “Scandalous” or “Immoral”

In Iancu v. Brunetti, June 24, 2019, the U.S. Supreme Court dealt with a clothing manufacturer, who under the guise of seeking to thwart counterfeiters of its product, sought registration before the U.S. Patent & Trademark Office (USPTO) of its logo FUCT on its tee shirts. The Court affirmed a lower federal court’s ruling that the USPTO may not refuse registration of a mark containing the “F” word or similar four-letter “cuss” words on a “viewpoint basis;” i.e., that such mar

Domain Name Cornucopia of Riches: A $30 Million Voice

MicroStrategy, an analytics and software services company headquartered in Fairfax County, Virginia, recently announced the sale of one of its domain names, “,” for use as a blockchain-based social media app. The sales price was $30,000,000.00 in an all-cash transaction. (That’s correct – Thirty Million Dollars!) purchased this domain name and has commenced using it to drive views and potential customers to its website and social media application. MicroStr

Who’s Tom Terrific? Trademark Controversy Pitches Football a Strike against Baseball

The latest high profile trademark controversy involves two iconic sports figures – Hall of Fame baseball pitcher Tom Seaver and New England Patriots football quarterback Tom Brady. Tom Brady’s sports management company recently filed two trademark applications to register with the U.S. Patent & Trademark Office (USPTO) “Tom Terrific.” While the applications are filed in two separate International Classes – one for trading cards and the like, and the other for tee shirts and w

Girl Scouts Sue Boy Scouts: 7 Deadly Sins?

Girl Scouts of America Sue Boy Scouts of America Over Alleged Trademark Infringement: Seven Deadly Sins a.k.a. Seven Infringement Charges Chapter #1 By John Pellegrin, December 2018 Most organizations covet and vigorously protect their Intellectual Property (IP) rights, particularly if they perceive unauthorized use of service and trademarks by any other organizations, be they nonprofit or for-profit. They are also concerned with competition and name/mission/branding confusio

GPS Microchip Issues: Going Against the Grain?

Several high tech companies have designed Global Positioning System (GPS) tracking microchips the size of a grain of rice that can be implanted under the skin. The #biometric microchips are being tested on volunteer employees and consumers. By John Pellegrin, August 2018 Originally designed to allow employees to gain access to restricted research/work sites and purchase items from company vending machines with just a swipe of an arm or hand, as well as for avant garde consume